Phase one — we reactivate the dormant leads already sitting in a brokerage's CRM, turning cold enquiries into qualified conversations. On a performance basis.
wakelead.ai is an agentic AI system that works through a brokerage's existing CRM, re-opens each conversation individually across WhatsApp and email — in the lead's own language — qualifies genuine intent, and hands warm conversations back to the brokerage's own agents to close.
We integrate the brokerage's existing CRM. No new lead sources, no new ad spend — we start with the data already paid for.
Every lead is ranked on real conversion signal: stated intent, budget fit, recency, geography and the quality of the original enquiry. Listing boilerplate and dead records are filtered out before anything is sent.
The agent re-opens each conversation on its own — choosing the channel, the language and the timing per lead, and following up across days, not in a single blast.
When a lead shows genuine intent, the conversation moves to a human agent at the brokerage — with full context, ready to close.
wakelead.ai operates on a performance basis — a brokerage pays only on business that closes. The pilot runs risk-free: a brokerage tests the system on its own dormant data, with nothing at stake but leads that were already cold.
On 4 May 2026, Dubai launched a two-year initiative to transition its private sector toward Agentic AI — systems that execute and decide on their own. Real estate is one of the city's largest sectors, and one of the most CRM-heavy. wakelead.ai is that transition applied where it compounds fastest: brokerage sales.
Background in marketplace scaling, real estate sales and AI-driven go-to-market.
Ten years as regional CEO at Nmarket.Pro, one of Russia's largest real estate platforms for brokers and developers.